California College of the Arts (2021—)

As California College of the Arts’ (CCA) Assistant Director of Content + Marketing, I help bring the college’s brand to life through advertising, social media, and select digital projects. Below, find a selection of projects I’ve lead or contributed to, including our out-of-home ad campaign, writing blog posts, developing brand merch, producing our virtual tour for prospective students, and video interviews with alumni.

As one of the leading art and design schools in the world, the college’s marketing and communications initiatives aims to sustain and improve brand image, increase awareness of campus initiatives and academic programs, and facilitate brand advocacy among faculty, staff, students, and alumni.

In the first year under my supervision, CCA saw a follower increase of 10% and engagement on reach grew from 1.3% to 9.59%.

Next
Next

de Young museum